LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and strea